Virtual Reality and Marketing
Changes in marketing with the advent of Virtual Reality and Interactive Virtual Tours.
Virtual Reality or what is it and how does it work?
What are the possible areas of use of Virtual Reality?
There is a lot of talk about Virtual Reality or ad
today there are various types of implementation for Virtual Reality.
I will not talk about the fields of application aimed at gaming and leisure as the future platform
VR horizon, of facebook, for now accessible in demo version, but of possible uses at institutional level and for marketing B2B.
We create Interactive Virtual Tour projects in VR mode, which can be viewed in Immersive mode through the Virtual Reality headsets developed using videos and photos, equirectangular to 360 ° that is, the so-called panoramas.
The article publishes an example of Interactive Virtual Tour projects, to be
integrated into any web page in both web and VR modes.
The 1st project visible below
it is made with a configuration designed for integration into any Web page.
From the menu in the bottom center you can change the language, stop the audio, zoom the window, open in full screen, with 1 click on the button the menu closes, with 2 clicks it opens.
The 2nd project visible below
it is practically the same as the first, designed to be usable in mode
Immersive, through the use of a Virtual Reality Viewer, like the Oculus Go.
Made for the renowned Motor Sport of Maranello.
Motor Sport Maranello is at the top of luxury car rental companies and for test drive sessions of splendid models of shiny Ferrari cars.
The staff guys are able to manage customers from anywhere in the world and will be able to respond to any request…
At this point, ready to start.
The final considerations are, first of all, to specify that Virtual Reality projects can be easily integrated into a Web page. Then browsing from the VR Browser, through a viewer, you will have the opportunity to experience the project itself in Immersive mode.
In addition, the projects can be saved in the memory of the Virtual Reality Viewer itself that is, in the local memory. In this case the VR Viewer will become a Marketing tool that allows you to show Institutional Projects for various sectors ranging from:
Company structures or showrooms for sales agents.
Museums, Receptive Structures or Places of Tourist and Environmental Interest for the promotion offices of the territory.
They can be of primary importance for the Real Estate sector, as an additional option to the classic photos and the Real Estate Virtual Tours.
Now let’s take a look at what VR simulation represents for the Real Estate market.
A fundamental competitive advantage is the saving of time in negotiations, which translates into a significant shortening of the supply chain.
In fact, from the place where you are, you can quickly lead to the generation of purchase offers by possible buyers.
In the construction sector, Real Estate, an explorable VR project improves the sales process, makes negotiations faster by creating greater interest in the customer, who will more easily have the input in moving from the idea to the action.
In fact, according to a statistical study carried out by a portal specialized in market analysis, in the U.S.A. in the Real Estate sector, the virtual reality business could reach the figure of 40 billion dollars.
In fact, how many questions do real estate operators have in relation to each other and possible buyers?
Generally they are of the type:
How long does it take to manage the many visits?
Or how much time will be invested for canceled appointments or those that are just a waste of time, or for phone calls and so on?
Considering also the portfolio of properties of interest, it is easy to understand how Virtual Tours and Virtual Reality, at least in the initial stages of a negotiation, can lead to a huge saving of time.
Through the virtual open house mode, widely used in the U.S.A. it is possible to visit a large number of properties in a short time, without leaving the agency’s office.
We think, for example, of applying it to agencies that also manage holiday homes in other cities or even abroad.
At this point I summarize what are the 3 points to manage the use of Virtual Reality projects for the various fields of use.
Realization of the project for the customer which is divided into 3 phases:
- create virtual images or 360 ° panoramas
- carry out the institutional project
- integration of the project into the website page
Choice of the VR device for using projects locally.
Installation of the visualization or viewer application and personalization with the realized projects.
Discover the potential offered by a Street View project, of your business, to show you on Google Maps to interested customers, on a Global level. Read this article, with an effectiveness study , from the official Google Maps site.